The Client will be charged to answer a Following Questionnaire about his BRAND.

Why ? The answers will guide the client and us to the desired direction.

The client will receive after the study a file containing :

• The brand identity
• Color Palette Consists
• Imagery
• Typography
• Logo Avatar / Mark
• Models Warderobe Clues
• Tagline
• Props Styling
• Core Styling

For each part the client will receive multiple propositions that starts from 4 to 10 propositions.

After making his choice, the Agency creates a collection of basics containing : The Brand logo and name, to visualize the impact of the identity of the Brand.

Once the identity is confirmed, the next step is Themes and Mood Boards, where the client chooses the first line of his collection. The theme Mood Boards contains, inspirations, Color range, graphics Design styles.

Then comes the biggest step where the Fashion designers and Graphic designers starts making the collection, by sketching, colors combination, sourcing fabrics and accessories for propositions.

When the client chooses styles, FEA can do from the technical file to making the Sample depending on the client need.